Like most companies, organizations, or movements, Let’s Own This! (“LOT”) began with a set of eye-opening realizations, revelations, or as I like to call them, “epiphanies”.
The foundational writings of most world religions are filled with such epiphanies. Companies fill their mission statements with epiphanies (“Treating our employees well increases customer loyalty”). Universities place epiphanies on their seals (“veritas”), and countries write epiphanies on their currencies (“e pluribus unum”).
Religions , businesses, universities, not for profits, and governments thank carefully about these ideas and include them
LOT is no different, and therefore, I bring you the LOT First Book of Epiphanies:
Chapter 1: The Problem
- Currently there are higher concentrations of greenhouse gases () in the environment than ever before, and this concentration is HIGHLY correlated with the start of the industrial revolution–when humans started burning fossil fuels.
- Greenhouse gases are proven to trap the sun’s warmth in the environment and preventing heat from escaping into space.
Chapter 2: Natural processes with a human assist
- There is a really good natural process for pulling carbon out of the air, and it is called photosynthesis. When live trees grow, they pull carbon out of the air and put it into their bodies (roots, trunks, branches, leaves).
- A natural process for putting carbon back into the air is fire. Burning wood puts carbon into the air.
- Another natural process for putting carbon into the air is bio-degredation. When wood degrades (or rots) it releases carbon into the air.
- A way to prevent fire and biodegredation is to preserve dead wood.
Chapter 3: Humans
- Many many humans, and many many families around the world want to participate in helping cool the earth.
- They are frustrated and feel helpless that governments and corporations are unable to agree on massive steps necessary to cool the earth.
- They believe their own seemingly tiny contributions can’t make a real difference.
- The steps they DO take are not well measured, unified, or appreciated.
- They believe current prescriptions are too general, too inflexible, and insufficiently measured and insufficiently researched to make a noticeable difference.
Amen.
